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Life's Lessons at the County Fair
Nearly August.  Can  you believe it?  We are finishing our summer off with a bang though.  My daughter shows livestock for 4-H (Angus heifers for anyone out there who cares to take up sides) and she was able to take the Grand and Reserve spots at our County Fair.  In addition, she won Intermediate Showmanship.  If you are unfamiliar with the ways and means of 4-H and showing livestock – the Grand and the Reserve reflect the quality of the cattle, the Intermediate Showmanship award reflects the quality of the kid.  Which is mom more proud of?

When watching the showmanship class I was sitting and wondering, how on Earth can a judge make a decision in these classes.  The show ring is absolutely packed full of kids and cattle.  Each of them (kids and animals alike) spit shined and on their best behavior (mostly). The kids each adept at showing their animals, setting them up, making sure that the judge’s eye is seeing the best they have to offer…

…and then a few small twists of fate.

With all of the kids crammed into the show ring the judge decides to speak to each one of the kids.  My daughter was in a quite compromising position as she and her heifer were smushed against the gate at the end of the ring and the judge was heading straight for my daughter.  Now, in a normal situation this would not have been any big deal at all.  However, my daughter’s heifer is not the most cordial animal that has ever graced the county fair grounds; she has tendency to be somewhat rude.  My daughter knew without a doubt, that if the judge proceeded on his course and pushed between the heifer and the gate – he was most likely going to be tap danced upon by a 900 pound heifer – one who has proven herself over and over again as being adept at inflicting bodily harm with skill and dexterity when her personal space is invaded.

Concern for the health and well-being of this kind man overtook my daughter – and she spoke to the judge (without being spoken to, a huge “no no” in the show ring) and warned the unsuspecting judge that if he stayed his course – he would most likely be kicked.   He heeded her warning and found another route.

Then, our judge decides to ask each of the kids a question….a trick question no less (I will relay for those of you that are savvy to the ways of cattle operations) “How many cows can one steer settle in a year?”  Many of the kids took a stab and threw out a number that they thought a busy bull could accomplish in one year….the problem….the question did not refer to a bull, but rather a steer.  And if you are not up to speed on your bovine terminology, a steer is an unfortunate specimen that, due to human intervention,  try as he might will have no luck whatsoever in fathering any offspring at all.  Somehow, by the grace of God my daughter had her brain turned on – gave the judge a quizzical and confused look and said “none?”.  The judge laughed.

Upon finishing his rounds to speak with the kids, the judge had this to say “This is a great group of kids, they are all doing a fine job showing these animals.  However, there is one young lady out here that answered my questions correctly, and warned me that her calf might kick me.  I appreciated that very much, and she will be our winner today.”

The lessons here are many – here are a few:

#1 - There is lots of competition out there – entities that look alike, often have similar qualities, and at a glance do not stand out. You may need to ask a few questions to determine who really knows their stuff.

#2 – Prioritizing the health and well-being of others often times reaps it’s rewards down the road.


Nina Lorimor-Easley
BASE Marketing


All for One, and One for All

A motto for the Three Musketeers and Switzerland, could it someday become the healthcare motto for the United States?

For many this question means nothing, because nobody has heard much about the proposed changes to improve our failing healthcare system. There has been a lot happening in Washington, but I would wager to say that only 1 in 10 people have heard anything about it. Yet, when it comes to someone labeled as a Pop Icon, I’m sure 10 out of 10 people would be able to name exactly who I’m talking about and every detail of his life.

How is it possible that we know more about Michael Jackson, someone who does not directly affect our well being, yet we know very little about the proposed changes for healthcare in Washington that could drastically effect things in our day-to-day lives?

With the government’s plans to expand health coverage that would lead to 97% of legal Americans being insured, it is amazing that the government minds are expecting to come up with a plan by the end of July! This is a huge undertaking that is being rushed through the government chains. Yet, the American people know more about Michael Jackson than the fact that we could someday have a tax on sugary sodas, such as Coca-Cola, as a means of paying for expanded health insurance.

It is this speedy timeline that has me wondering if some government officials are overlooking some great things that have already been federally proposed to help with the rising cost of healthcare.

Currently only about half of small businesses with three to nine workers offer health benefits. Within the last year, that figure has continued to grow for every size business as companies look for ways to cut costs. When benefits are lost, sometimes-valuable employees leave. But in January 2009, proposed federal regulations went into effect that will allow business owners to offer Health Care Premium Reimbursement (HCPR) to their employees – regardless of whether they offer a group health plan.

If an employer decided to elect the HCPR option of a Cafeteria Plan, they would be able to continue to provide employees with a benefit that would allow them to save approximately 25% on every dollar spent toward individually owned health care premiums. The employer can still provide a benefit, which in the end will pay for itself, and the employer can make it easier to afford paying for premiums.

When we have employers struggling to offer benefits and employees in need of affordable health insurance, why aren’t we spending more time educating people on what is currently available? Instead we are trying to recreate the wheel and in a big hurry, and it seems we’re trying to make it one size fits all.

All for One, and One for All?

Anne Case                                                                                           BASE-Marketing

Vacation Time

I just returned this weekend from a two-week vacation in northern Minnesota. I have to say I saw some things that made me feel uneasy again about the economy. The number of businesses that closed since last year was scary. Normal places that I had frequented for years prior all of a sudden were no longer there. They all seemed to have vibrant businesses last summer. I just don’t know what happened.

A couple of businesses that were scheduled to open last year had already closed their doors and in less than a year! I always wonder "What went wrong?" Was it the rising cost of products, utilities or the big drop in consumer spending? Or should it just be chalked up to bad timing? Maybe a combination of all those factors would be the best bet.

I feel bad for the closed shops and their owners. Will they ever take the plunge again to be self-employed? I certainly hope so; I really loved some of those shops!

I often wonder how some of the small business owners do it. How do they make time for themselves without jeopardizing their business? Not so easy if it’s only you and your spouse trying to run the business. Talk about being stuck between a rock and a hard place!

So here is the question of the week, do you close up shop for that "me" time or do you burn out with no "me" time? If you do close, will it be enough to start a downward spiral of lost customers and sales? Do you really relax or is it a constant pounding in the back of your head saying, "You should be back at the shop"? I would venture to say it is one hard decision to make.

I sound like a broken record but if you are self-employed there are ways BASE can help you. Call and speak to a BASE Benefit Specialist today to see what we have to offer.

I am not self-employed so, when I need time off I request it and can go with no worries. I am fortunate to work with people who are able to slip into my job and handle it while I am out. Our clients are our priority and we are dedicated to BASE and to keeping things running without any hitches. We want to help your business be around for the good times!

Laura Radebaugh
BASE Administration/Adjudication Specialist
Oh say can you see?
There are plenty of mixed emotions this year as our country prepares to once again celebrate our independence.  While it is true we are free and we live in a country where people are able to thrive and succeed, it has also become painfully clear that we live in a country where we are not immune to hardship.

Not long ago I heard someone discussing the fact that so many have lost their jobs.  While this is true, this person was also reflecting on positive effects that our jobless rate may have on our society in the long run.  The stance of the speaker was that while people have been forced out of paying jobs,  at the same time, they are forced out of their comfort zones.  And what is the hardest part of making a change in your life? – moving out of your comfort zone.  

There are people everywhere who have been forced out of a job but are not content to sit home and surf the net all day looking for that next right thing to bounce along and ensure a solid future for themselves and their families.  On the contrary.  Once you’ve lost your job – you are officially out of your comfort zone – consider that step taken – so what’s to stop you from moving forward and developing a new comfort zone?   Go back to school or start a business;  there is no time like the present. Like Mr. Bigweld said in the animated movie “Robots” – “See a need, fill a need!”

According to www.usgov.org, small businesses (firms with fewer than 500 employees) employ about half of U.S. workers (58.6 million)  and firms with fewer than 20 employees employ 21.3 million of those.  With numbers like that, small business owners are gaining more and more of a voice in this country.  With a voice like that, legislatures have to consider what the small business owner is saying in our country.  With a voice like that, change will happen, bills will be passed and doors will be opened.

Be wise – watch for opportunity.  Be frugal – spend your money wisely.  Be brave – life outside of the comfort zone can get a little dicey every once in a while – but “what doesn’t kill you teaches you something”….right?

Have a wonderful 4th of July.  Celebrate our successes.  Remember our fallen.  Thank the person that pushed you out of your comfort zone, and use this year to push yourself to new limits of success.

You can do it. We watch our small business clients succeed and thrive every day.
We’ve seen it.  We’ve helped them with it.  And we believe in you.

Nina Lorimor-Easley
BASE Marketing