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Almost everyone in America has heard, "eat your vegetables". Whether it was your mother, teacher, doctor, or some other wise adult, that phrase resonates with almost everyone.
Well, I found it humorous, reading an article about healthcare reform recently, when I came across that very phrase:
"When do the adults show up and say the part about needing to eat our vegetables?" asks Benjamin E. Sasse, Assistant Secretary of Health & Human Services. "Every politician wants to solve the uninsured problem, but that’s the ice cream. Being honest about the price is the spinach,..."
Isn’t it the truth? I have to imagine that everyone reading this right now is thinking, what a great way to sum up one of the biggest issues in solving the problem with the American healthcare system. While it is the truth, it is funny to think that the phrase "eat your vegetables" is as common place as "healthcare reform".
It seems that much like the face kids make when they hear "eat your vegetables"; many adults have begun to do the same with "healthcare reform".
Each year kids are treated to new and innovative ways of eating vegetables. Kids have been served vegetables mashed up and served like gravy or fried and on a stick, but in recent years it has become more about choices. If you let children choose, then they will be more apt to eat it. The same goes for healthcare, and more and more states are forging ahead with new ideas to tackle the rising cost of healthcare with choices.
The newest innovation in healthcare reform is making people more accountable. When individuals are held accountable for their own healthcare spending, they are more likely to take an active role in medical decisions. Perfect examples of providing a menu of choices in healthcare benefits can be found through the use of a Cafeteria Plan or consumer driven health plans like Health Reimbursement Arrangements (HRAs).
Many states have recognized the benefit of providing choices for people to make healthcare decisions that work best for them by mandating the use of Cafeteria Plans. HRAs have become increasingly popular with many groups, from City sponsored to School Districts, as employers look for more choices in providing affordable healthcare without losing out on providing a benefit back to employees.
Whether it is choosing vegetables or healthcare options, life is merely a series of choices. Wouldn’t you want the tools to make the good ones?
Anne Case _ BASE - Marketing
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