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Super Bowl XLIII, can it already be that time? 2008 seemed to fly by and now 2009 has one month already under its belt.
Some of the facts associated with the Super Bowl just blew me away.
- 1 billion people watch the game
- 232 countries and territories broadcast the game and 34 different languages are used
- A 30 second advertising spot will cost $2.6 million
- $300-$400 million is the projected economic benefit to the Tampa Bay area (talk about a stimulus package)
- The Super Bowl is the 2nd largest day of food consumption, second only to Thanksgiving
I have never been a big football fan but since my youngest son has been in football it is growing on me. The first few games I was confused on why he never tackled anyone when he played left tackle (he plays offense). That was quickly explained to me when I voiced my question out loud. I have since learned to ask my questions when I am not in the bleachers.
I look at football and see similarities to the small businesses of today. Sometimes businesses are trying to move forward to reach the goal but get stopped with no yardage gained. Other times they end up moving backwards. And on those great occasions, a touchdown is scored!
There are plays out there for the small business to score a touchdown. Health Reimbursement Arrangements (HRA), Cafeteria plans, and Premium Only Plans (POP) are just a few that could put the small business in touchdown range. Be ready to try a new play that could be a touchdown in the making!
Laura Radebaugh - BASE Administration/Adjudication Specialist
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